Some suggested uses:
• School librarians could use them to tempt reluctant readers.
• Bookstores could leave a few on the counter*
• Bookstores could tuck the next flyer into the previous book.
• Keen Hal Spacejock fans could give them to friends & fellow SF aficionados.
• Dedicated Hal fans could put a few on the leaflet table at the next con.
• Rabid Hal fans could hand them to total strangers in shopping malls.
One side is colour, the other monochrome. I print the mono side on my laser first, then flip them over and run them through the inkjet (borderless printing) for the colour.
These are three-fold leaflets - fold the back flap in towards the middle, then fold the cover over it.
* Because we ALL know how much empty space there is on a bookstore counter ...
Simon Haynes is the author of the Hal Spacejock and Hal Junior series (Amazon / Smashwords / other formats)
4 comments:
Very cool marketing idea. :)
Now that is just teasing. Over here in the UK I can now read four chapter ones and nothing else!
I am seriously intrigued though so as a marketing device it definitely works :)
The first FIVE chapters of Hal 1 are available on the website (www.spacejock.com.au)
An excellent idea! :)
Post a Comment